Gemstones are said to have magical properties. Diamond gives strength, emerald gives peace of mind, ruby symbolizes love and passion. And I found my stone, which embodied all the best qualities, and it became an extension of my thoughts and desires.
Hi, I am Alexia Samoylova, the founder of Muassanite Ukraine. And today I will tell you the story of a small dream that turned into a life’s work.
I have always been concerned about the protection of nature. The theme of ecology and rational consumption of resources is deeply ingrained in my consciousness, so I appreciate companies that use environmentally friendly production methods and minimize the impact on the environment.
This is how my passion was born – handmade products. They are authentic, eco-friendly and with a soul of their own. I admire and am inspired by talented Ukrainian craftsmen. After all, handmade products are the most valuable form of art.
A few years ago I came across a phrase: “Do what you can with what you have, where you are”. If I’m not mistaken, its author was Theodore Roosevelt. It hooked me, but I didn’t realize its true meaning until the end. Understanding came much later – through the prism of values and experience.
How our history began
The story of Muassanit Ukraine began long before the company opened. It was 2017 – and I did not even know about the existence of moissanite. But deep down I hoped that somewhere there is a beautiful stone that pleases the eye and does not cause damage to the planet.
I remember I needed new jewelry for the big day. I spent a long time shopping in stores with expensive diamonds, fiery rubies, and dazzling emeralds glittering in the windows. Wrong, all wrong. I was looking for an alternative jewelry stone that wasn’t mined from the bowels of the planet like the known natural stones. I was looking for jewelry that would fit into my principles and relationship with the world around me. But there was nothing in jewelry stores that was both beautiful and eco-friendly.
I continued my search on the Internet – and learned that modern technology had taken the creation of stones in the laboratory to a new level. The process didn’t violate environmental principles or use cheap labor, as it does in mines. Diving deeper into the topic, on a foreign portal I found information about a new stone called moissanite.
Until that day, I didn’t know exactly what I was looking for. But when I saw the image and description of this stone, it became clear – I was looking for it almost all my life. It conquered me with its appearance and its characteristics. It was love at first sight – the moissanite embodied all my dreams of a jewelry stone, corresponded to my views on ecology and my philosophy.
Moissanite: a gift to our planet from outer space
As a mineral, moissanite does not exist in nature, but is concentrated in large quantities in space. It was discovered in 1893, when they examined a fallen meteorite and found small particles of unknown origin. It took almost a century to learn how to grow moissanite in the laboratory. It wasn’t until 15 years ago that the first large specimen appeared and was cut as a jewelry stone.
After reading such a story, I wanted to buy jewelry with moissanite, but it turned out to be a difficult task. There was not a single mention of this stone on Ukrainian websites.
None of the sellers had heard of it, even there was no reference information in Ukrainian about such a stone.
A thought struck me like a lightning bolt. Muassanite should definitely appear in Ukraine. People who share my views should know about this ecologically conflict-free stone and have an opportunity to buy it.
This is how I got the wonderful idea to create a life’s work by linking my principles of environmental friendliness and my love for handicrafts. I know that Ukrainian jewelers are talented craftsmen! But they are often oppressed by large jewelry companies, where processes are mechanized and performed by machines. In those days, when the plan was maturing in my head, I wanted to fly. And this continues to this day.
Muassanit Ukraine is not just a business, it is a business that embodies my values, philosophy and dreams. They continue in every stone and every product.
I am inspired by the fact that more and more people support the idea of buying jewelry with a beautiful stone that does not harm the planet. I am inspired by the fact that I give jewelers the opportunity to realize their creative potential. I am inspired by the idea to revive Ukrainians’ interest in handmade craftsmanship.
Now I look at the results of my journey and I am as happy as the day when I saw moissanite for the first time. I am developing a culture of its use, telling people about this beautiful stone, and I finally understand the meaning of Roosevelt’s phrase.
Man is taking literally everything from the planet – clean air and clean oceans, cutting down forests for shopping centers and enslaving animals for fun. And to get a couple of handfuls of diamonds, entire ecosystems are destroyed. We live in the 21st century – and these realities are long outdated, they cannot continue in the modern world.
I realize that I cannot single-handedly change the future of the entire planet. But I can live according to my philosophy and not betray myself. I am finally doing what I can, with what I have, where I am.
My mission is to draw people’s attention to this unique stone, to tell them about its advantages and by my example to encourage them to think about ecology.
My goal is to tell that jewelry with moissanite is just as beautiful and shining. But at the same time – they are friends of our planet.
I hope that moissanite will inspire you to do good things too. I wish everyone to feel the wings behind their backs and one day wake up with the realization that their dreams have come true.
